Welcome to the RedLabelRealtyAustin.com Blog

2017-07-17 09:12:00
Do Sellers Need A Local Realtor

A colleague of mine stated she'd received a call from a potential seller asking if she would help her list her home, but the seller stated, “But I see that you are not with XYZ real estate company just around the corner, so I’m not sure if it would be a fit for us.” It’s interesting to me that in today’s digital age that a potential home seller would feel the need to work with a company simply because of the brick and mortar office or big box name, that is “just around the corner”.

Yet, what the reality today with most productive realtors is that we don’t spend much time in the office. For example, if I am sitting in the office, I am probably not being as productive as I would be if I were in my car, on the phone, or with people who are looking to buy and sell a home.

If you look around today, everyone is using technology. As I write this blog, I am surrounded by at least 4 people on laptops and phones in a public setting. Most are enjoying a cup of coffee and utilizing a laptop or hand held device. When we go to kids ballgames, restaurants, you name it…there are families and couples using mobile technology. So the reality is, everyone is using techonology.

My point is this: We live differently today than we ever have and that also is true of how we sell houses. Digital online marketing is the forefront of sales success to entice “every potential buyer,” and get “every home that is on the market” sold.

We all connect to the same MLS (Multiple Listing Service). It is the same online process that uploads to Zillow, Trulia, Realtor.com and a few thousand locations around the local area including every brokerage website via IDX (Internet data exchange) feed.

What the message should be to home sellers is that no matter whether an agent lives in their neighborhood or not, the key to an agent successfully selling their home is the marketing, the follow-up, the work ethic. It’s being full-time and fully committed to the business.



Misty Marmolejo is the Owner of Red Label Realty and a Realtor® from Austin, Texas who provides representation to both buyers and sellers in the sale of residential real estate.

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